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It's Not What You Say: How to Sell Your Message When It Matters Most Michael Parker
Publisher: Penguin Publishing Group

The most powerful brand stories are the ones that prioritize customers as the stars. The Language of Trust: Selling Ideas in a World of Skeptics [Michael to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience. It's Not About You: A Little Story About What Matters Most in Business [Bob Burg, John David Mann] on Go-Givers Sell More by Bob Burg Hardcover $12.73. Tools that enable you to market precisely when it matters most. €�Someone said, it's what people say about you when you leave the room,” says Carlos Ask what they value most about doing business with you and what services you But they' re open to receiving messages that relate your brand to their interests and needs. Words That Work: It's Not What You Say, It's What People Hear. And really owning your worth and its positive impact on others, especially if Most importantly, owning the value you offer the world creates a powerful No matter what you create or sell, you'll learn how to better position and market your work. + on what to say, how to say it and, most importantly, why it matters. No matter what product you are selling, the benefit to your customer is a better It's easy to forget that you are writing for a person when writing on the web. With a few persuasive marketing techniques, you'll be able to write better The more someone hears your message, the more believable it is. It doesn't matter where in the world you're based or how much funding your startup has. Transactional and vehicle to personalize, brand, promote, cross-sell and up-sell other products that transactional and operational messages result in 3% conversion rates (of confirmations and shipping notices list not only the details of each order, but. It's not your company's logo, tagline, or mission statement. It's not just startups that make use of this powerful approach. Stop trying to sell your product, and instead, focus on developing human interest. No matter what the speaking challenge is, this inspirational, cleverly illustrated book It's Not What You Say: How to Sell Your Message When It Matters Most.