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Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, Joshua Green
Publisher: New York University Press

Dec 8, 2009 - In last year's foundational white paper If It Doesn't Spread, it's Dead, we argued that participatory culture and the networked information society are making more visible systems of value which are not predicated on the demands of These challenges are the result of fundamental misunderstandings between the value is created within the socially driven circulation of content by consumers and the market-driven interests of media companies and content owners. May 18, 2014 - @seegraysea See my recent book,Spreadable Media: Creating Meaning and Value in Networked Culture. Dec 22, 2013 - Spreadable Media: Creating Value and Meaning in a Networked Culture. Sep 26, 2013 - 1-37) from Spreadable Media, Creating Value and Meaning in a Networked Culture, by Henry Jenkins, Sam Ford, & Joshua Green. Sep 26, 2013 - Spreadable media: Creating value and meaning in a networked culture. Winning the Story Wars: Why Those who Tell-and Live-the Best Stories Will Rule the Future. Mar 31, 2013 - Lotz, “Making Television: Changes in the Practices of Creating Television”. Dec 26, 2011 - Jenkins, H., Ford S., & Green J. Opens with Susan Go to "Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial. Spreadable Media: Creating Value and Meaning In A Network Culture. Jan 28, 2014 - In addition to his position with Peppercomm, Ford is a research affiliate with MIT's Comparative Media Studies/Writing, and co-author of the 2013 book Spreadable Media: Creating Value and Meaning in a Networked Culture. Oct 19, 2013 - “Creating Value and Meaning in a Networked Culture…” Recently, I started “Spreadable Media” by Henry Jenkins, Sam Ford, and Joshua Green. This is a blog post in progress. Henry Jenkins, “Why Media Spreads,” Spreadable Media: creating value and meaning in a networked culture. The Cultural Logic of Media Convergence. Jun 12, 2013 - In Spreadable Media: Creating Value and Meaning in a Networked Culture, the authors discuss the difference between “sticky” media and “spreadable” media. (available in the reading packet) Respond using the “Leave a Reply” button.